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Is it unethical to target an informed consumer group?

It may seem unethical to target an informed consumer group. This is because it may intrude on their cultural beliefs and social norms. Ethical target marketing is when a company targets a specific group of customers for their product or service through advertising.

Is it ethical to target uninformed consumers?

No, it is unethical to target uninformed consumers because it could negatively impact their cultural beliefs and social norm. Globally, industries and businesses are desperately trying to acquire new customers and some of the companies are likely to apply inappropriate means of gaining their attention. One of such methods is target marketing.

What is unethical target marketing?

Note that when companies purposely target vulnerable populations, they are participating in unethical target marketing. These types of populations or target markets consist of consumers that have psychological problems or lack maturity and intelligence to make informed purchases.

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